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» Top 7 Ways To Optimize Your WordPress Website

Optimizing your website is a tad difficult, at first. You probably just want to start publishing your content and getting your website in front of as many people as possible.

But, I promise that when you finally see the many benefits of having a well-optimized website, you’ll thank yourself for taking the time to learn all these methods. Let’s begin!

1. Use a fast loading WordPress theme

Google loves fast websites. And so do your site visitors. You have to admit that even you yourself can get impatient with slow-loading websites.

The speed of WordPress themes varies wildly. Some may be poorly coded that it adds unnecessary weight to web pages, while others are lighting fast. I’m not saying premium themes are inherently fast, but most of them are optimized for speed.

If you’re willing to shell out a few bucks for a premium well-coded theme, consider the Genesis Framework from StudioPress (https://my.studiopress.com/themes/genesis). It’s one of the most highly recommended fast-loading themes among WordPress users.

Also, if your website visitors are mostly viewing your website on a mobile device, you should consider using the plugin AMP for WordPress (https://wordpress.org/plugins/amp).

AMP stands for Accelerated Mobile Pages, it’s an open source project that aims to provide content that’s optimized for mobile devices. If you’ve ever been on a WordPress website that loaded instantly, then that site was probably using an AMP plugin.

2. Install a caching plugin

Everytime someone visits your website, your web server sends over your website files to your visitor’s computer. With the help of a caching plugin, your server gets to take a break from sending all those files.

How? Well, a caching plugin generates static HTML files, which have a smaller file size than your regular website files, and sends it to your visitor. This makes your website load faster on your visitor’s browser which, in turn, helps leave a positive impression on your visitor. As you probably already know, a fast-loading website encourages repeat visits.

In Guide No. 5, I recommended you install the caching plugin, WP Super Cache, to help speed up your site. There are other caching plugins available, both free and premium, and it’s really up to you which plugin you’ll choose to install.

Check out the reviews and the feedback from other users, so you’ll know if it’s the right plugin for your website.

Next Article: Top 7 Ways To Optimize Your WordPress Website part 2


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