WordPress Success Tutorials

10-Step Guide To Using Wordpress Software including Creating First Website!
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» Top 7 Ways To Optimize Your WordPress Website part 3

6. Use categories and tags properly in WordPress
Categories and tags may sound like they’re the same, but they’re two separate entities on WordPress. Categories are broad groupings of the content on your website.

For example, if you have a blog on dogs, then you may use the dog breed as a category on your blog.

For tags, you can use that to describe what a particular post is about. So, if you’ve got a blog post about raising American Cocker Spaniels, then your category would probably be Cocker Spaniels, and your tags would be cocker spaniel, walking a cocker spaniel, feeding a cocker spaniel, etc.

7. Install a good SEO plugin to take care of your on-site SEO
I’ve already mentioned Yoast SEO in this guide, but I’ll mention it again. Yoast is really one of the best SEO plugins for WordPress.

In addition to the XML Sitemap feature we mentioned in point number 4, you can also activate the following features on Yoast:

SEO Analysis. This helps you write content that search engines love. You’ll have to enter a ‘focus keyword’ which is the main keyword you’re hoping to rank for.

Yoast will give you suggestions on how you can improve your content. All suggestions happen in real time so the moment you edit your content and address the problems Yoast point out, then it’s going to disappear from the list of Problems or Improvements.

Take a look at this screenshot:

Check the points listed in the Good section. You’ll notice Yoast keeps track of your keyword density, your meta description, focus keyword, your images’ SEO, the length of your content, inbound and outbound links, and more.

Yoast’s SEO Analysis feature also allows you to view a snippet of how your page will look like in Google’s search results.

You can edit the SEO title, the URL slug, and the meta description.

As you can see in the screenshot, the SEO Title and Meta Description are showing green which means it’s SEO optimized.

However, at the top right where it says Keyword: test, it shows the orange color which means the content isn’t SEO optimized yet. The goal here is to get a green light so keep this in mind when you write your content.

Readability Analysis. This tool helps you improve the structure and style of your content. Here is an example Readability Analysis by Yoast.

As you can see, the Readability tab has a red color which means the content needs to be improved. To get a green light, all you have to do is fix the issues listed in Problems and Improvements.

Yoast even makes it easy for you to locate the problem areas – simply click on the eye icon to have the text highlighted.

Cornerstone Content. You can identify which of your pages or posts are cornerstone content. If you mark a page as cornerstone, then Yoast will help you build links to other pages on your website. To mark a specific page or post as cornerstone content, simply go to the Focus Keyword section, then tick the box ‘This article is cornerstone content.’

Text link counter. Yoast’s text link counter helps improve your site structure by showing you how many internal links you’ve put in your post (outbound links) as well as the number of internal links to your post (inbound links).

This tool isn’t just great for helping with your site’s SEO, it also helps your site visitors to browse other relevant pages within your website. This helps encourage people to stay on your site longer which is also good for your site’s SEO.  

Ryte integration. To make sure your site is still indexable by search engines, activate this feature. Ryte will check your site on a weekly basis. If there’s a problem with your site’s indexing, then you’ll get a notification on your WordPress dashboard as well as your email.

Final Words

Optimizing your WordPress website will take a lot of work, and until you finally see your website climbing up the search engine pages, it will feel like you’ve got nothing to show for it. Don’t give up. Continue optimizing your website, and you’ll reap the benefits later!

Next Article: Introduction : Why Securing Your WordPress Site


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