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» Top 5 Tips To Choose The Perfect Domain Name For Your Website


There are a few things you need to keep in mind before you go ahead and buy your domain name. Take a look at this checklist to see if the domain name you have in mind fits the bill:

1. Make it short

The shorter your domain name, the better it is for your brand. Of course, all the two-letter and three-letter domain names fall into premium territory and can cost thousands or even millions of dollars!

Don’t go for domain names that are 30 or more characters long. That’s just really too long. For instance, if you want to look up a website and its domain name is ‘thiswebsiteaddressisreallylong.com’ you’d probably stop typing halfway and just abandon the site.

Also, the chances of misspelling or mistyping a long domain name is high, so you definitely want to keep it short.

2. Make it easy to remember

Brandable domain names are more memorable than randomly spelled ones. An example of a brandable domain name would be the ‘dollarshaveclub.com.’ It’s a popular website with a good-sized following. I’m sure that the memorable domain name helped with their branding efforts too.

If you’re planning to build a personal or portfolio website, you can use your own name as your domain name. If your legal name is long and hard to spell, maybe you can try using your nickname instead.

If you already have an existing business, for example, a restaurant, then you should definitely use your restaurant’s name as your domain name. However, if someone’s already using your preferred domain, try adding something another word to your domain name.

For instance, instead of restaurant.com, you can use something like bestveganrestaurant.com or restaurantincity.com.

3. Try to avoid hyphens and numbers as much as possible

When you’re giving out your website address to people over the telephone, and it’s got a hyphen or number on it, it’s going to be confusing for the other person on the line.

For example, if your domain name is best-restaurant-in-90210.com, people will probably misunderstand you, and you’d have to keep repeating the address.

Your conversation could go something like this:

“Is that the number 9 or the word nine?”

“What do you mean by hyphen? Do you mean dash?”

If you kept your website address simple like bestrestaurantincity.com, you’d have to repeat yourself less often.

4. Make sure your domain name isn’t trademarked or copyrighted

Getting into legal trouble is a very real possibility if you don’t research your domain name before you buy it. If you end up buying a domain name that is trademarked or copyrighted, you could get into a hot mess.

Before you buy your domain, it’s a good idea to use an online tool like Trademarkia (https://www.trademarkia.com) to search for trademarks.

5. Use the right domain name extension

With hundreds of domain name extensions to choose from, which one is the right one for your business? For starters, .com is usually the first thing people search for. When the .com is taken up, people usually go for the .net and then .org, and so on.

But why are .com’s so popular? Well, it’s been around for many, many years. When people tell you their web address for the first time, you normally expect to type in .com on your web browser.

For instance, if people tell you their website is ‘myawesomewebsite.net’, you would probably type in ‘myawesomewebsite.com’ before you realize it’s the wrong website! So you’d have to go back and edit the domain name and type in .net instead of .com. 

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